Handsome Brook Farms offers organic, ethically-raised eggs in stores across the U.S. However, their high price and lack of public awareness have considerable drawbacks on their ability to market their product in a world where eggs are getting more and more expensive. We sought to inform and excite customers by treating their code of ethics as a benefit, rather than a consumer expense.
Handsome Brook Farms
Our campaign finishes with an opening of ‘ethical egg tours’ of our associated farms, inviting consumers to come and see the chickens they’ve heard so much about. Visitors learn more about ethical and sustainable farming practices, try a free sample of our delicious eggs, and meet the makers behind their favorite source of protein.
Emma Harden - Social Media Copywriter
Kate Acra - Art Director
Sydney McLaughlin - Out-of-Home Copywriter