HIMSKI

For men aged 25-50, hair loss is an common but shameful topic. Despite its prevalence, consumers often find it too difficult to even discuss, much less face. When Druski made an Instagram post in December 2025 declaring himself the national face of baldness, we discovered an in-road to discussing hair loss with his target audience—which was also the target audience of Hims.

Emma Harden- Copywriter

Kalen Grant - Art Director