Black Flag Roach Motels
Cockroaches are notoriously difficult to kill. Culturally, they’re synonymous with immortality. So we built a campaign for Black Flag Roach Motels that centers around this immortality, reminding customers that if 300 million years of evolution couldn’t do the trick, you’ll probably want bug-control experts on the job.
Finally, in a collaboration with WWE, we host a televised wrestling match where wrestlers would attempt to destroy a fake roach in the ring for 500K. The trick? The roach is just as indestructible as a real one, so wrestlers would have to be just as lethal as Black Flag to succeed.
Derrick Brown - Print and Social Media Art Director
Regan Mathies - Out-of-Home Art Director
Emma Harden - Copywriter